Saturday, December 15, 2012

Is your online marketing falling prey to ADD ?

Most online readers are afflicted by a disorder. It is called ADD. Naturally, the majority of your online audience also has that. And it can really hurt your online marketing efforts. Read on to know what it is, and how to save your online marketing from falling prey to it.

We are living in an age of information overload. News, gossip, entertainment and everything else that we are interested in is available just a click away. Of course, there is social media too, with incessant updates on things that are sometimes useful, but mostly trivial and irrelevant.

online marketing best practices, do's and don'ts
Our minds have learnt to cope with this information deluge by having shorter attention spans. Which means, we tend to quickly flit from one thing to another. This coping ability has its downside too. It is called Attention Deficit Disorder (ADD). This is not an article on the medical aspects of this disorder, but has more to do with accepting this fact and tuning your business messaging to factor-in this reality. 

The average time someone spends on a web page is less than 1 minute. This figure being an average, it doesn't apply to all pages. Most readers skip away from a webpage within the first few seconds. In fact, research shows that the first 10 seconds of the page visit are critical, as that is when the majority of the readers leave. 

After spending a lot of money and effort on getting that precious potential client to visit your site, isn't it a pity that they leave your website without getting your message? Oh, by the way, you can measure how many people are leaving in a hurry, by monitoring your bounce rate. More on that in another article. 

So, what should you do, so that your visitors stay on and listen to your message? Here are some do's and don'ts.


  • Do make sure that the first few lines on your home page spell out your value proposition. Think of your customer as someone investing in your offerings, and get straight to the elevator pitch. This should give your reader a compelling reason to stay on.

  • Do use headlines, headers and sub-headers. This will let the reader jump to the information that they are looking for, instead of being overwhelmed by huge blocks of content. 
  • Do highlight your most important message.Give sufficient white space around it, because white space is a powerful way of drawing the reader's attention to something.
  • Do include a call-to-action early on. Preferably, right after the first paragraph on the webpage. 


  • Don't crowd the top fold of your webpage with a presentation or too many images.

  • Don't use flash on the home page. If the visitor's internet connection is slow, or if he is using a device that doesn't support flash as it should, you are losing the critical few seconds that you have to get their attention. 
  • Don't confuse the reader with too much information. Focus on benefits, and let them contact you for more information. Or give the additional information in a different page and link to it. 
  • Don't distract the reader with scrolling texts and updates. A serious client is not looking for updates on where you have been yesterday and how you are feeling about the weather. They need a solution for something and they need to know how your product or service is going to make their life easier. Period. 

This is not an exhaustive list. There are many more best practices to get the best out of your online marketing efforts. Watch out this space for more such articles.

As always, comments, likes and shares are most welcome!


  1. valuable piece of information. makes a lot of sense

  2. Thanks Mr.Bhasin, you are a great motivator, as always!

  3. Excellent post! I love it. There’s a certain amount of confusion around this what Internet marketing really is. For some, Internet marketing is a business model – i.e. you have built an Internet based business. But for most small businesses, the Internet is a new media channel that can be used to reach your target market. Cheers! search engine reputation management

  4. Would like to compliment the writer for writing this divine article
    Bokep Semi69

  5. They all resemble this: "7 Online Marketing Facebook Strategies to Increase your Fan a website

  6. Yes! I never knew that this would be named as ADD. For more useful information check out Internet Marketing Forum.

  7. Your articles are always interesting and understandable. Thank you!digital marketing

  8. This blog has left its group of onlookers totally entranced.

  9. Gaining and maintaining a position on the first page of SERPs (search engine results pages) influence people to trust the solidity, dexterity and genuineness of your business/service.alphaclik


  10. Recordings are perfect to impart organization promos to crowds, especially if the recordings are all around delivered to be charming, fascinating and entertaining.Emery EPS

  11. The web search tool will then direct movement to your webpage, therefore expanding the odds that you make a deal, which is the objective of online marketing. Edkent Media

  12. There are cases where you face setbacks that require professional treatment and need to make sure that the provider will come to your aid when this happens.High Authority Backlinks

  13. For instance, A neighborhood rancher from one side of the world, would now be able to take his create and feature it online to achieve a potential client living on the opposite side.avidardik

  14. Download Playbox HD Apk As you know Playbox HD is one of the popular Android streaming App for watching movies ... How to download Playbox APK to install it on Android Emulator.

  15. A certification from Google is the best way to make your CV stand out. It will portray you've got genuine digital skills, and that you are motivated to work in today's business world.
    ZEODigital Academy,

  16. To begin with, they instruct you to enlist a SEO firm, at that point they instruct you to blog, at that point they instruct you to utilize web based life, and after you've done the majority of this, they disclose to you that you'll begin getting activity to your site. site